A website in Dubai generally costs AED 3,000–8,000 for a single location, AED 8,000–18,000 when search is a real channel for you, and AED 18,000–35,000 for a multi-location operator competing across areas. Those are our actual published bands, not estimates. What moves you between them is scope — pages, copy, Arabic, and whether anyone builds the search foundations.
Why nobody will tell you the price
Search for this and you'll mostly find "contact us for a custom quote." There's a reason quotes stay hidden: it lets the number be set after the agency has worked out what you can afford, rather than before. It also hides the thing that actually varies — not the price, the scope.
So here are ours, in public, on the services page, where you can check them without speaking to anyone.
The three bands, and who each one is for
| Package | Band | Who it's for | What you get |
|---|---|---|---|
| Rank | ~AED 3–8K | A single location that needs to exist properly on Google and look serious doing it. | 3–5 mobile-first pages, one revision round, Google Business Profile setup or cleanup, Search Console verified, WhatsApp and call CTAs, launch checklist and handover. |
| Rank+ | ~AED 8–18K | Businesses where search is a real channel — more pages, more answers, more reviews. | Everything in Rank, up to 10 pages, two revisions, copywriting help, Arabic-ready, a review acquisition system, schema and AEO answers, and a 90-day search report. |
| Dominate Local | ~AED 18–35K | Multi-location operators playing to win the map across areas and services. | Everything in Rank+, multi-location structure, per-area landing pages, quarterly tuning over two cycles, photo-shoot coordination, priority WhatsApp line. |
Bands are working ranges. The final quote is fixed in writing after the brief — and it doesn't move afterwards unless you change the scope. We don't guarantee rankings: we build the foundations correctly and Google decides the rest. Anyone promising you position one is selling something they don't control.
The five things that actually move the number
- Page count and structure. Five pages is a different product from thirty. Multi-location is a different product again, because every area and service needs its own real page rather than a city name swapped into the same paragraph.
- Who writes the words. "Client provides copy" is the single most common reason a cheap quote is cheap — and the single most common reason a site launches six months late, because the copy never arrives.
- Arabic. Arabic isn't a translation pass bolted on at the end. Right-to-left changes layout, typography and testing. Decide it at the start or pay for it twice.
- Search foundations. Google Business Profile, Search Console, schema, and a structure Google can read. This is what separates a site that gets found from a site that merely exists.
- What happens after launch. A handover and a checklist cost something to produce. Their absence costs more the first time you need to change your own opening hours.
What a cheap website actually costs
You can get a website in Dubai for very little. The question is what got removed to hit the number. Usually it's the search foundations, the copy, or the handover — the three things you can't see at launch and can't ignore three months later.
A website nobody finds isn't a cheap website. It's a slow website — it takes longer to fail, and you pay twice to fix it.
The test isn't price. It's whether the quote tells you what's included precisely enough that you'd notice if it went missing.
What should always be included, and usually isn't
- A verified Search Console property. If nobody verified it, nobody is measuring whether you're found.
- A Google Business Profile that's set up or cleaned up. For a local business this often drives more calls than the website.
- Working WhatsApp and call buttons. In this market that's the conversion, not a nice-to-have.
- Mobile-first, not mobile-tolerated. Your customers are on phones. Design for that first or you've designed for the wrong person.
- A handover. You should own the accounts. All of them.
We ship every package rank-ready for exactly this reason — nothing sold separately that should have been standard.
What about an online store?
Ecommerce is a different scope with different lead times — payments, cash on delivery, and a catalogue that has to be photographed and written. It generally sits in the Rank+ band and up. We break the whole thing down in ecommerce website development in Dubai.
How to brief it so the quote is real
Bring four things and any agency can quote you honestly in one conversation: how many locations you have, how many pages you think you need, whether you need Arabic, and who is writing the copy. Those four decide the band. Everything else is detail.
What we'd tell you if you asked
Most single-location businesses in Dubai need Rank, not more. If you're being quoted AED 30,000 for one café, ask precisely what the extra AED 22,000 buys — and expect a specific answer.
See the full published bands and what's in each on the services page, or just message us with your four answers and we'll tell you which band you're in — including if it's the cheap one.